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Our Story

Once upon a time, in a world full of uncomfortable sports bras…

Actually, scratch that. This isn't a fairy tale.

  • This is real life, where for too long, women have been squeezing themselves into sports bras that feel more like medieval torture devices than workout gear. You know the drill - uniboob central, straps digging in, and let's not even talk about what happens when you need to take the damn thing off after a sweaty session.

  • We at Brilly were tired of it. Tired of the bounce. Tired of the chafe. Tired of being told we had to choose between looking good and actually being able to move without feeling like our boobs were trying to escape. Tired of wearing 3 bras at once, or spending thousands of dollars and weeks of our time shopping for the perfect fit.

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So we did what any self-respecting rebels would do: we threw out the rulebook.

We refused to choose between compression and encapsulation, and refused to make a tired formula a tiny bit better. Instead, we put on our engineering hats and designed something revolutionary.

A sports bra that actually adapts to your body.

Yeah, you heard that right. Our patented X design and adjustable elements mean you get support where you need it, comfort where you want it, and style that doesn't scream "I'm wearing a sports bra!" unless you want it to. And you can change the fit depending on your activity level, and even how your boobs feel that day.

But we're not just for high-intensity workouts. Because let's face it, sometimes just getting through the day feels like an Olympic event. Whether you're sprinting for the bus, wrangling toddlers, or just trying to get down the stairs, Brilly's got your back. And your front

Life’s a sport, and it’s too short for bad bras. 

It's too short for compromise, for discomfort, for feeling like you can't do something because your sports bra won't let you. We're here to liberate the ladies, to free the ta-tas, to let you be you - whether that's crushing a 10k or crushing your DIY.

So come join the Brilly rebellion. Let's rewrite the rules of what a sports bra can be.

Because whether you're running a marathon or running after your kids, you deserve a bra that keeps up with you. 


All of you. 


Boobs included.

These are the values that hold up Brilly

(just like our bras hold up your boobs)

  • Well-being

    We want to promote a holistic approach to health that includes physical activity, mental health, and body positivity.

  • Empowerment

    We want women with larger breasts to participate fully and comfortably in any activity they choose.

  • Innovation

    We’re challenging the status quo and creating new solutions for long-standing problems in sports bra design.

  • Inclusivity

    Brilly celebrates diverse body types and we’re committed to addressing the needs of all women.

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We get it - you’ve been burnt before

And we don’t want to join the drawer of disappointing bras in your dresser. 

That's why we're offering you the "No BS" Brilly guarantee. Take our bra for a 180-day test drive. Wear it, wash it, put it through its paces. Jump, run, lounge, or have a dance party in your kitchen - we don't judge. If it's not the most comfortable, supportive sports bra you've ever worn, send it back for a full refund. No questions asked, no awkward explanations needed. Because we're rebelling against bad bras on behalf of all women.

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Frequently Asked Questions

What makes Brilly so special?

Brilly isn’t just another sports bra—it’s a complete reinvention of support. While traditional bras rely on outdated design solutions, we engineered the patented Tri-Balance technolgoy that prevents upward movement and adapts to your body, not the other way around.

How do I find my perfect size?

Our bra is designed to adapt, but getting the right size is key. Check out our [size guide] or talk to a fit expert for a personalized recommendation.

Can I wear this all day, not just for workouts?

100%. It’s designed for movement and comfort, so whether you’re crushing a 10k or running errands, Brilly has your back (and front).

What’s the fabric like?

Unlike most high-support bras, we use a woven, four-way stretch fabric that’s lightweight, breathable, and incredibly durable.

What if I’m between sizes?

If you're between sizes, we generally recommend sizing up for more comfort or sizing down for a snugger fit. The adjustable straps and band let you fine-tune your fit.

READY TO BREAK THE RULES WITH US?

When you join our ambassador community, you can get free bras for life.

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ABOUT US

That's why we're offering you the "No BS" Brilly guarantee. Take our bra for a 180-day test drive. Wear it, wash it, put it through its paces. Jump, run, lounge, or have a dance party in your kitchen - we don't judge. If it's not the most comfortable, supportive sports bra you've ever worn, send it back for a full .